Community Education & Awareness
We raise awareness, engage in public education campaigns and promote positive community norms to strengthen families and prevent child maltreatment.
Safe Sleep &
Sudden Infant Death Syndrome Awareness
October is Safe Sleep and Sudden Infant Death Syndrome Awareness Month. In addition to the resources and tools available through the national Safe to Sleep® campaign. Below is a social media toolkit with images and sample posts for Facebook, Instagram and Twitter specific to Colorado.
We’d love to see your posts! As you post, please tag us:
Questions about promoting prevention?
Contact Justine Von Arb, Communications Manager
Facebook (Option 1)
Suggested Post Date: October 1
Example Post: October is Safe Sleep and Sudden Infant Death Syndrome (SIDS) Awareness Month! We all benefit when infants sleep safely. Join us all month long to learn how everyone can promote infant safe sleep!
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Suggested Post Date: October 3
Example Post: The ABCs of safe sleep are simple: Alone, on their Back, in a Crib. All an infant needs to sleep safely is a firm, flat surface free from toys, soft bedding or bumpers, and other people.
Suggested Post Date: October 5
Example Post: Susan Hwang, member of the Colorado Infant Safe Sleep Partnership, recently shared with us why she’s passionate about advocating for safe sleep practices.
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Suggested Post Date: October 12
Example Post: The Colorado Infant Safe Sleep Partnership is always thinking of ways to to support caregivers in practicing safe sleep. ISSP member Patricia Hagan recently shared with us why she is passionate about this work.
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Suggested Post Date: October 19
Example Post:The Colorado Infant Safe Sleep Partnership knows that it is essential to provide caregivers with the knowledge they need to ensure their infant sleeps safely. ISSP member Kelly Dougherty recently shared with us why she is passionate about this work!
Suggested Post Date: October 26
Example Post: Infants are safest when their caregivers are educated about safe sleep practices. Colorado Infant Safe Sleep Partnership member Carrie Kennedy recently shared with us why she’s passionate about supporting parents in practicing safe sleep.
Facebook (Option 2)
Suggested Post Date: October 1
Example Post: October is Safe Sleep and Sudden Infant Death Syndrome (SIDS) Awareness Month. Join us all month long for information and ways to get involved in supporting safe sleep for every baby, everywhere!
Suggested Post Date: October 2
Example Post: The ABC’s of safe sleep are simple and easy! Babies should be Alone, on their Backs, and in a Crib.
You don’t need any fancy equipment to make sure a baby is sleeping safely–just a firm, flat surface, separate from adults or others, and without any bumpers, soft bedding, or stuffed toys.
Suggested Post Date: October 16
Example Post: Sudden Unexpected Infant Death (SUID) is heartbreaking. SUID describes deaths of infants under age 1 that occur suddenly and unexpectedly, whether explained or unexplained.
These deaths often occur during sleep, so it is important to take every precaution to ensure every baby, everywhere sleeps safely.
Learn practical steps you can take to reduce the risk of SIDS and other sleep-related causes of infant death ➡️ http://bit.ly/2AO7I9J
Suggested Post Date: October 23
Example Post: Inequities in areas like food security, education, job opportunities, income, clean air and water, safe housing, and transportation are associated with increased infant mortality rates. Due to racist and discriminatory policies and practices, some families experience these community inequities more than others, which leads to significant disparities in infant mortality rates.
Learn more about the inequities that affect infant mortality rate disparities ➡️ https://www.illuminatecolorado.org/safesleep/#social-needs
Suggested Post Date: October 30
Example Post: Safe Sleep Month is ending, but safe sleep is for every baby, everywhere, all year long!
Get involved by joining the Infant Safe Sleep Partnership today! ➡️ https://www.illuminatecolorado.org/project/issp/#ISSPGetInvolved
Instagram (Option 1)
Suggested Post Date: October 1
Example Post:
October is Safe Sleep and Sudden Infant Death Syndrome (SIDS) Awareness Month! We all benefit when infants sleep safely. Join us all month long to learn how everyone can promote infant safe sleep!
Suggested Post Date: October 3
Example Post:
The ABCs of safe sleep are simple: Alone, on their Back, in a Crib. All an infant needs to sleep safely is a firm, flat surface free from toys, soft bedding or bumpers, and other people.
Suggested Post Date: October 5
Example Post:
Susan Hwang, member of the Colorado Infant Safe Sleep Partnership, recently shared with us why she’s passionate about advocating for safe sleep practices.
Suggested Post Date: October 12
Example Post:
The Colorado Infant Safe Sleep Partnership is always thinking of ways to to support caregivers in practicing safe sleep. ISSP member Patricia Hagan recently shared with us why she is passionate about this work.
Suggested Post Date: October 19
Example Post:
The Colorado Infant Safe Sleep Partnership knows that it is essential to provide caregivers with the knowledge they need to ensure their infant sleeps safely. ISSP member Kelly Dougherty recently shared with us why she is passionate about this work!
Suggested Post Date: October 26
Example Post:
Infants are safest when their caregivers are educated about safe sleep practices. Colorado Infant Safe Sleep Partnership member Carrie Kennedy recently shared with us why she’s passionate about supporting parents in practicing safe sleep.
Instagram (Option 2)
Suggested Post Date: October 1
Example Post:
October is Safe Sleep and Sudden Infant Death Syndrome (SIDS) Awareness Month. Join us all month long for information and ways to get involved in supporting safe sleep for every baby, everywhere!
#IlluminateColorado #BuildingBrigtherChildhoods #SafeSleep #SafeSleepMonth #SafeToSleep #SIDSAwareness #SIDSAwarenessMonth #SIDS #SUIDAwareness #BackIsBest #infantsleep #babysleep #babytips #newborn #newbaby #parenthood #parenting
Suggested Post Date: October 2
Example Post:
The ABC’s of safe sleep are simple and easy! Babies should be Alone, on their Backs, and in a Crib.
You don’t need any fancy equipment to make sure a baby is sleeping safely–just a firm, flat surface, separate from adults or others, and without any bumpers, soft bedding, or stuffed toys.
#IlluminateColorado #BuildingBrigtherChildhoods #SafeSleep #SafeSleepMonth #SIDSAwareness #SIDSAwarenessMonth #SIDS #SUIDAwareness #BackIsBest #infantsleep #babysleep #babytips #newborn #newbaby #parenthood #parenting #roomsharing
Suggested Post Date: October 16
Example Post:
Sudden Unexpected Infant Death (SUID) is heartbreaking. SUID describes deaths of infants under age 1 that occur suddenly and unexpectedly, whether explained or unexplained.
These deaths often occur during sleep, so it is important to take every precaution to ensure every baby, everywhere sleeps safely.
Learn practical steps you can take to reduce the risk of SIDS and other sleep-related causes of infant death at our link in bio.
Link in bio: http://bit.ly/2AO7I9J
#IlluminateColorado #BuildingBrigtherChildhoods #SafeSleep #SafeSleepMonth #SafeToSleep #SIDSAwareness #SIDSAwarenessMonth #SIDS #SUIDAwareness #BackIsBest #infantsleep #babysleep #babytips #newborn #newbaby #parenthood #parenting #breastfeeding #infantsafety
Suggested Post Date: October 23
Example Post:
Inequities in areas like food security, education, job opportunities, income, clean air and water, safe housing, and transportation are associated with increased infant mortality rates. Due to racist and discriminatory policies and practices, some families experience these community inequities more than others, which leads to significant disparities in infant mortality rates.
Learn more about the inequities that affect infant mortality rate disparities at our link in bio.
Link in bio: https://www.illuminatecolorado.org/safesleep/#social-needs
#IlluminateColorado #BuildingBrigtherChildhoods #SafeSleep #SafeSleepMonth #SafeToSleep #SIDSAwareness #SIDSAwarenessMonth #SIDS #SUIDAwareness #BackIsBest #infantsleep #babysleep #babytips #newborn #newbaby #parenthood #parenting #breastfeeding #infantsafety
Suggested Post Date: October 30
Example Post:
Safe Sleep Month is ending, but safe sleep is for every baby, everywhere, all year long! Get involved by joining the Infant Safe Sleep Partnership today at our link in bio.
Link in bio: https://www.illuminatecolorado.org/project/issp/#ISSPGetInvolved
#IlluminateColorado #BuildingBrigtherChildhoods #SafeSleep #SafeSleepMonth #SafeToSleep #SIDSAwareness #SIDSAwarenessMonth #SIDS #SUIDAwareness #BackIsBest #infantsleep #babysleep #babytips #newborn #newbaby #parenthood #parenting #breastfeeding #infantsafety
Twitter (Option 1)
Suggested Post Date: October 1
Example Post:
October is Safe Sleep and Sudden Infant Death Syndrome (SIDS) Awareness Month! We all benefit when infants sleep safely. Join us all month long to learn how everyone can promote infant safe sleep!
Suggested Post Date: October 3
Example Post:
The ABCs of safe sleep are simple: Alone, on their Back, in a Crib. All an infant needs to sleep safely is a firm, flat surface free from toys, soft bedding or bumpers, and other people.
Suggested Post Date: October 5
Example Post:
Example Post:
Example Post:
Twitter (Option 2)
Suggested Post Date: October 1
Example Post: October is Safe Sleep and Sudden Infant Death Syndrome (SIDS) Awareness Month. Join us all month long for information and ways to get involved in supporting safe sleep for every baby, everywhere! #SafeSleepMonth #SIDSAwarenessMonth
Suggested Post Date: October 2
Example Post: The ABC’s of #safesleep are simple and easy! Baby should be Alone, on their Back, in a Crib.
You don’t need fancy equipment to make sure baby is sleeping safely–just a firm, flat surface, separate from adults or others, and w/out any bumpers, soft bedding, or stuffed toys.
Suggested Post Date: October 16
Example Post:
Suggested Post Date: October 23
Example Post:
Get involved by joining the Infant Safe Sleep Partnership today! ➡️
Community Education & Awareness
>> Sign up to receive the Illuminating safe sleep newsletter to receive monthly highlighted tools for safe sleep awareness, updates from the ISSP and ideas for ways parents, caregivers, organizations and communities can create safe sleep for every baby everywhere.
Safe Infant Sleep & Breastfeeding
Share videos to help explain ways to practice safe infant sleep and breastfeeding. Available in English & Spanish.
Get Information and Materials
Get Safe to Sleep® materials to share with parents, grandparents and health care providers.
Explore the Campaign
Safe to Sleep® started in 1994 as Back to Sleep to teach people about reducing the risk of SIDS. Learn more about the Safe to Sleep® campaign.
