Request for Proposals Awareness Campaign – Social Norming Campaign – Social Connections

Request for Proposals Awareness Campaign – Social Norming Campaign – Social Connections

Illuminate is seeking proposals to develop a multi-year awareness campaign to influence social norms related to social connections among parents and caregivers in Colorado with an initial budget not to exceed $110,000. The deadline to submit proposals is at 5 p.m. on July 27, 2022.

Social norms marketing campaigns are a form of health promotion and universal prevention. Respondents are required to address expertise in the development of social norming campaigns, creative content development and digital marketing. It is preferred that respondents also demonstrate knowledge of primary prevention strategies associated with child maltreatment, Strengthening Families Protective Factors Framework, inclusive messaging strategies for diverse cultures and regions of Colorado and trauma-informed messaging.

Download the complete Request for Proposals (RFP) Awareness Campaign – Social Norming Campaign - Social Connections

RFP Questions from Potential Respondents & Responses from Illuminate

Questions from Potential Respondent A.

Just want to clarify that the RFP is just for the development of the campaign (messaging, creative, assets, and media plan) to be developed in August and September 2022, and that there will be a separate execution phase launching in October 2022 (and the budget for the paid execution phase is at least $50k)?

Yes, depending on how quickly the work is executed there may be a possibility to utilize the $100,000 funds toward execution, but that is not required.   

All campaign development and collateral should be under the $110k budget. This budget does not include paid execution, correct? 

Our hope is to, at a minimum, develop a creative concept(s) that is well-tested within the $110k budget, administer baseline survey data and develop a strategy and media plan with a $50,000 budget.  Assets needed to execute that strategy should be developed within the $50,000 budget or depending on an agreed-upon scope of work. See the answer to question 4. 

Is there a maximum budget for the paid execution phase (October 2022 to September 2023)?

No. Our hope is to attract additional execution funds in the future based on a well-thought-out strategy and compelling culturally appropriate creative concept(s). Additionally, the assets developed under this contract will be made available to local and statewide partners through Illuminate to utilize in Colorado and local communities by blending and braiding available funds based on future social norms strategies.  

Is there any wiggle room in the campaign development phase between August and the end of September? Is there a timing consideration that we should understand for the October 2022 campaign launch?

Illuminate Colorado is a subrecipient on a federal grant to implement this project which is dictating the timeframe. Illuminate Colorado must receive invoicing associated with the $110,000 budget and the contracted work through September 30, 2022 by October 4, 2022. These funds may or may not be eligible to carry over, however, we can purchase work aligned with an agreed-upon scope of work and set of deliverables by September 30, 2022. Hours to complete work may not be pre-billed.  

Our expectation is that the campaign would launch in during the time period October 2022- September 2023, depending on the proposed strategy and continue for four years, depending on additional funding secured.

Questions from Potential Respondent B.

When do you expect to launch the campaign?

Illuminate Colorado is a subrecipient on a federal grant to implement this project which is dictating the timeframe. Illuminate Colorado must receive invoicing associated with the $110,000 budget and the contracted work through September 30, 2022 by October 4, 2022. These funds may or may not be eligible to carry over, however, we can purchase work aligned with an agreed-upon scope of work and set of deliverables by September 30, 2022. Hours to complete work may not be pre-billed.  

Our expectation is that the campaign would launch in during the time period October 2022- September 2023, depending on the proposed strategy and continue for four years, depending on additional funding secured. 

What activities do you expect to complete in the first year?

Our hope is to, at a minimum, develop a creative concept(s) that is well-tested within the $110k budget, administer baseline survey data and develop a strategy and media plan with a $50,000 budget.  Assets needed to execute that strategy should be developed within the $50,000 budgeting aligned to an agreed-upon scope of work.

Can you please provide additional details on the evaluation requirement?

There are no requirements other than what is outlined in the RFP. The Illuminate evaluation team and the Colorado Lab, the contracted evaluation partner for the Partnership, will partner with the Vendor to develop an evaluation process to measure the effectiveness of the social norms strategies.The vendor(s) will be responsible for using the survey created in exhibit A to administer a statewide survey of a statistically representative sample of Coloradans in the key audiences by September 30, 2022 and prior to the implementation of any strategies to serve as a baseline measurement of effectiveness.

Are you planning to measure the effectiveness of proposed or in market social norms strategies?

Yes. 

What services are you expecting to need as part of the $50,000 to support continued work completed from October 1, 2022 to September 30, 2023?

Assets needed to execute that strategy developed before September 30, 2022 should be developed within the $50,000 budget and any other agreed-upon scope of work.

As part of Message Development are you anticipating receiving visual concepts, branding, or animatics?

Yes, to some degree, to enable visual testing in front of outlined audiences. 

Do you have an existing panel for fielding research or are you expecting the vendor to provide this?

We have an existing panel of families with lived experiences. Outside of that, we are expecting the vendor to provide this. 

How are you expecting vendors to leverage the research shared in the appendices?

Create an innovative and thorough plan to implement the recommendations outlined in exhibits A and B for the campaign over the course of four years, use the survey to gather baseline survey data and use all known research findings and recommendations to inform messaging and creative development. We also acknowledge that the vendor will likely need to conduct additional research and focus groups to fully inform the messaging and creative content.

Questions from Potential Respondent C.

Can vendors apply through larger organizations, or do they need to apply as individual entities? 

One or more parties with shared capabilities and capacity partnering to provide the requested services are eligible for consideration for this project. Qualified parties are encouraged to collaborate through one proposal demonstrating prior experience and expertise and the capacity to manage the statewide campaign over the courage of four years, as outlined in the RFP. 

May you please explain the rationale behind the timeline of the allocation of funds?

Illuminate Colorado is a subrecipient on a federal grant to implement this project which is dictating the timeframe. Illuminate Colorado must receive invoicing associated with the $110,000 budget and the contracted work through September 30, 2022 by October 4, 2022. These funds may or may not be eligible to carry over, however, we can purchase work aligned with an agreed-upon scope of work and set of deliverables by September 30, 2022. Hours to complete work may not be pre-billed.  

Our expectation is that the campaign would launch in during the time period October 2022- September 2023, depending on the proposed strategy and continue for four years, depending on additional funding secured.

Questions from Potential Respondent D.

Is Illuminate or the Colorado Partnership for Thriving Families currently working with an agency?

Yes, but we are aware that our current partner is not planning to submit a proposal in response to this RFP. 

Has Illuminate or the Colorado Partnership for Thriving Families previously worked with any agencies to support the work of the Partnership? If so, who?

Yes, Amelie Company

Is there an incumbent agency for this work?

No.

The Time is Now to Make Wise Investments on Local and State Levels

The Time is Now to Make Wise Investments on Local and State Levels

In the months and years ahead, Colorado State and local leaders have the opportunity to spend both American Rescue Plan Act (ARPA) funds and Opioid Settlement Funds. Being a local-control state is both a blessing and a curse in so many ways when it comes to investing in strengthening families. On one hand it allows local county commissioners and government agencies the flexibility necessary to listen to the children and families in the community and respond to the unique challenges they face. On the other hand, it requires a considerable amount of time and thoughtful coordination to communicate best practices, evidence-informed research, and lessons lived and learned to help county commissioners and State leaders alike make informed investments.

Through our roles as both a convener of collaborative spaces and experts on the prevention of child maltreatment, Illuminate Colorado proudly guided the collaborative development of investment recommendations to aid State and local decision-makers in prioritizing family strengthening to the most of this opportunity. Illuminate led both the Colorado Partnership for Thriving Families ( the Partnership) and the Colorado Substance Exposed Newborns (SEN) Steering Committee, a subcommittee of the Colorado Substance Abuse Trend and Response Task Force, and it’s Family Advisory Board, regarding ARPA funds and Opioid Settlement Funds respectively, to identify concrete investments Colorado can make to transform systems and services to build brighter childhoods.  

Investing American Rescue Plan Act Funds to Prevent Child Maltreatment and Promote Family Well-Being

The pandemic has impacted so many different aspects of our communities, and the challenge on local, state, and federal levels is to determine how to prioritize allocation of these ARPA funds. Decision-makers within county and state agencies are having to balance and prioritize everything from physical infrastructure to community infrastructure.

The Partnership members including; Colorado Counties Inc., state and local public health and human services departments, families with lived experiences and Illuminate Colorado, created recommendations for county commissioners to guide investing ARPA funds in early childhood and reap long-term benefits of these investments to build stronger communities and families. 

Wise investment of American Rescue Plan Act funds will go a long way to address pronounced need and opportunities during pregnancy through the first five years of life.

Nobel-prize economist, James Heckman, shows that every dollar spent on high quality, birth-to-five programs for disadvantaged children delivers a 13% per annum return on investment.

The recommendations include an overview of why it is important to invest in the prevention of child maltreatment and promotion of family-well being, data on the pronounced needs and opportunities of families during pregnancy and through the first five years of life, and specific recommendations on how ARPA funds can be leveraged to support families in Colorado.

Setting Up a Framework for Dedicating Opioid Settlement Funds to Children and Families Impacted by Perinatal Substance Use

In the coming months and years, Colorado will also continue to receive funds from settlements and court rulings resulting from numerous lawsuits against drug companies, distributors and pharmacies over their role in the opioid crisis. It’s money that can — and should — be channeled to programs and services that equitably serve all families through prevention and reduction of substance use during pregnancy and provide multigenerational support for families to thrive. 

Investing in tailored substance use disorder treatment and recovery services for families leads to better outcomes, cost savings and stronger communities. 

While pregnancy and motherhood can be a time of increased motivation for substance use disorder treatment and recovery, an absence of tailored services creates a gap between need and access. Substance use disorder treatment that supports the family as a unit has proven to be effective for maintaining maternal recovery and child well-being. Residential treatment programs serving women and children produced nearly $4 in savings for every $1 invested through reductions in child welfare costs, crime, foster care and low birth weight babies.

With both support and leadership from Illuminate, the Colorado Substance Exposed Newborns Steering Committee and its Family Advisory Board which elevates the voices of families who have experienced, directly or indirectly, the impacts of substance use during pregnancy, jointly developed a set of guidelines and recommendations for how opioid settlement funds with a focus on building Colorado’s statewide capacity to: 

  • align efforts, 
  • apply lessons from data, and 
  • recognize and respond to emerging needs.

Share these recommendations with your regional, county and state agency decision-makers.

American Rescue Plan Act Funds Recommendations

Opioid Settlement Funds Recommendations

Foster America Fellowship Furthering the Mission of the Colorado Partnership for Thriving Families

Foster America Fellowship Furthering the Mission of the Colorado Partnership for Thriving Families

Illuminate Colorado is excited to announce that we will welcome a Foster America fellow to Colorado, in partnership with the Colorado Partnership for Thriving Families, in April 2021. Foster America’s fellowship program attracts extraordinary professionals from a variety of backgrounds. This visionary strategist will advance this statewide collaborative working across the state of Colorado to create the conditions for strong families and communities where children are healthy, valued and thriving.

 

Download the position overview. 

Learn More & Apply

  • Join an informational webinar session on February 18th at 5 pm PST to learn more. Sign up here.

The Colorado Partnership for Thriving Families Launches Website

The Colorado Partnership for Thriving Families Launches Website

The Colorado Partnership for Thriving Families has launched a website at www.COPartershipForThrivingFamilies.org to create space to work collaboratively across the State of Colorado to create the conditions for strong families and communities where children are healthy, valued and thriving.

Illuminate Colorado is proud to continue to serve as backbone support for the Partnership. Our organization will continue to post updates on the work of the Partnership from time to time on our news blog, but we encourage professionals to subscribe to receive updates from the Partnership blog to continue to learn about future activities.

For example, we wouldn’t want you to miss out on the next Conversation on Keeping Families Strong during COVID-19, Tuesday, April 21st, 3:00 pm – 4:00 pm.

Register in advance for this meeting and receive a confirmation email containing information about joining the meeting. [MEETING HAS ALREADY TAKEN PLACE]

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Future Opportunities to Engage in Strengthening Families and Communities

Virtual Listening Session as part of Gov. Polis’s prenatal to three policy priority development
Friday, April 3
3:30 pm – 5:50 pm

The Colorado Partnership for Thriving Families (CPTF) invites you to a Virtual Listening Session as part of Governor Polis’s prenatal to three policy priority development on April 3 from 3:30 pm-5:00 pm. This listening session is open to all–including CPTF members, colleagues, and most importantly communities. As you are able, please attend yourself, send a colleague, and/or promote the event to your community. To join the listening session, please contact Jillian Adams at jadams@illuminatecolorado.org.

Conversation on Keeping Families Strong during COVID-19
Tuesday, April 7th
3:00 pm – 4:00 pm

Register in advance for this meeting and receive a confirmation email containing information about joining the meeting.

Join to share adaptations, responses and needs to strengthen families during these unprecedented times.

Subscribe to receive information this meeting and future outreach activities of the Colorado Partnership for Thriving Families.

Summary from Conversation on Keeping Families Strong during COVID-19 on Tuesday, March 24th, at 3:00 pm.

People from many organizations and professions who do family strengthening work shared adaptations, responses and needs to strengthen families during these unprecedented times. From the conversation four themes emerged:

Concrete supports are emerging as the most urgent thing folks are hearing families struggling with. This includes:

      • Child care
      • Food resources
      • Diapers, formula, wipes
      • Utilities payment support
      • Rental assistance
      • Hygiene items
      • Household cleaning supplies

We must meet families where they are and keep Maslow’s hierarchy of needs in mind when approaching families with children who are out of school.

      • Physiological needs and safety being secured first, and then can think about social-emotional educational activities
      • Acknowledgement that some families need concrete supports and resources, particularly those who may be in internet deserts, while some families are looking for resources and supports for homeschooling their kids for the first time and are wanting to keep them occupied in pro-social ways

Different communities in Colorado are facing different challenges. 

      • Rural/frontier communities needing internet supports, esp. as many services switch to a tele-delivery model
      • Undocumented communities needing information about what supports do and do not require documentation
      • Folks serving parents who are separated from their children needing creative ways to support attachment and bonding virtually

Our workforce also needs connections too.

      • People just want to know what you know—even if it’s that you don’t know
      • To reduce isolation and increase workforce connection: Ask your staff–they probably have creative ideas!

In the meantime, please use and find what’s meaningful to you from this meeting summary, our notes, and our compiled resource list.

On behalf of Illuminate Colorado and the Colorado Partnership for Thriving Families, we thank everyone for your commitment to this work! Let us know if you have any questions or if there is anything else we can do to support you in these uncertain times.

THE COLORADO PARTNERSHIP FOR THRIVING FAMILIES WORKS COLLABORATIVELY ACROSS THE STATE OF COLORADO TO CREATE THE CONDITIONS FOR STRONG FAMILIES AND COMMUNITIES WHERE CHILDREN ARE HEALTHY, VALUED AND THRIVING. ILLUMINATE COLORADO IS THE BACKBONE SUPPORT ORGANIZATION FOR THE PARTNERSHIP.

LOOK FOR MORE INFORMATION COMING SOON ABOUT THIS EXCITING NEW COLLABORATIVE. IN THE MEANTIME, VISIT THE ILLUMINATE COLORADO BLOG/CPFT OR SUBSCRIBE FOR UPDATES ABOUT THE PARTNERSHIP.

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We are living our mission now more than ever and we are doing everything we can to strengthen families, organization and communities to prevention child maltreatment. To continue to inspire support and connection for families, communities, and our field – we wanted to share with you some adaptations and opportunities through Illuminate to engage in a new and different way:

  • The Colorado Partnership for Thriving Families (CPTF) and Illuminate Colorado are convening a conversation on Keeping Families Strong during COVID-19 on Tuesday, March 24th, at 3:00 pm. Join representatives from Illuminate Colorado, the Kempe Center, the Family Resource Center Association, state and local government agencies, and many more community-based nonprofits to share adaptations, responses, and needs to strengthen families during these unprecedented times. Join us HERE.
  • To help keep Colorado families strong through this COVID-19 crisis, Illuminate Colorado has launched a new Facebook group for parents and caregivers this weekend and several online Circle of Parents Groups in English and Spanish will begin next week to create a space for people raising kids to vent, cry, and laugh, and joke, and find out how other parents are navigating this new world.
  • Coming soon – we’ll be streaming yoga, mindfulness, and breathing videos for relaxation, stress relief, and entertainment – for parents and caregivers, children and teens, and professionals.  Stay tuned.

We know this time of uncertainty and change can feel scary and overwhelming. We hope you all stay calm, healthy, and well. We’re here for each other.

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